“I don’t wanna grow up, I’m a Toys R Us kid
they got a million toys at Toys R us that I can play with
I don’t wanna grow up, I’m a Toys R Us kid
they got the best for so much less, it’ll really flip your lid
From bikes to trains to video games
it’s the biggest toy store there is (gee whiz!)
I don’t wanna grow up, cause maybe if I did
I couldn’t be a Toys R Us kid
more games, more toys, oh boy!
I wanna be a Toys R Us kid”
Do you remember this jingle growing up? I know I do! And with the recent news about ALL the Toys R Us stores having to close really saddens me.
Growing up we lived close to Toys R Us. I can remember many trips to the toy store whether it was to buy a present for someone or just to kill some time. Since having Riley I also kept this tradition alive with her. Being able to walk into a store with so many toys, games and items to help deepen a childs imagination, it’s a magical feeling. Sometimes we go in needing to buy something but most of the time we go to kill time in between appointments. Rileys eyes light up as soon as we pull into the parking lot of Toys R Us. As we walk in she typically heads for the cars. Then the barbies. Then the baby dolls. Maybe paw patrol. Around to the books. Back to the cars. Attempts to ride the skate boards.. and this cycle repeats until I tell her it’s time to go. We may walk out with nothing physically but we have both walked out with something mentally. I get to see Riley’s interest change. She gets to go in and see all the different varieties of items and what draws her attention most. Riley gets to experience new toys and ooooh and aaaaahh over new toys she never knew existed. We both walk out with good memories.
I totally get the reason why Toys R Us could not make it in todays market. We (the parents purchasing the items) tend to not get that same magical feeling we once did walking into the store as we did when we were kids. Parents don’t want to fight with their kids in the toy store. Heck we try to avoid any store for the sake of a melt down and the “no you can’t have that” fight.. Online shopping has made it easy for us parents to just click a button and not have to leave the house.
I read an article about the closing and I feel the statement was very true. “Yes Toys R Us may not have been the cheapest place to buy toys, but it wasn’t about being the cheapest. People pay more for a good experience.” Look at Starbucks. You can get coffee anywhere. (Hello McD $1 coffee!) But the experience and options are what draw people to come back. People have the choice to pay $5 for a single cup of coffee or $1 at the local gas station. It’s all about the options and experience. Toys R Us failed to uphold that experience. Why? Because it’s hard to convince a Mom or Dad whyyyyy they should drag themselves into a toy store only to leave their childs hearts broken because they may not be able to “buy all the things..” Once again why many people have turned to online shopping. Toys R Us is not the only people to blame for the closing of the store. Sure they could have done some better marketing but we as parents have failed our children of that experience just as well. We have gotten lazy and accustom to “taking the easy way out” vs realizing what we have taken away from our children.
Once I saw the news report about Toys R Us closing as soon as next week I knew I needed to take some pictures of Riley at Toys R Us. My heart breaks knowing this could be the last time she step foot in the toy store she loves and looks forward to going to… RIP Toys R Us. We had some good memories.